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One of the world’s greatest chefs moved to Mexico for 7 weeks and launched a pop-up that did $4 million of business

Renovation is expensive, especially when you’re renovating a high-end restaurant. Beyond the costs of renovation, every day your restaurant isn’t open you’re losing money.

For one of the world’s most celebrated chefs, René Redzepi of Copenhagen’s infamous Noma restaurant, a planned renovation presented an opportunity. “We just wanted to come to Mexico,” Redzepi told Vogue.

And so they did.

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