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United PR Nightmare Reaches New Heights With #UnitedJourney Hashtag

Social media giveth, and social media taketh away. If you’re United Airlines, it mostly taketh away these days.

Last week, the company launched a social media campaign built around the hashtag #UnitedJourney and encouraged passengers to share their travel photos.

That once-promising campaign has since been co-opted by social media users irate that a United passenger was dragged off a flight because the airline overbooked it:

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